Mobile
Cara covers all weather possibilities
Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.
La Presse focuses on branded content with new magazine
The lifestyle-based Dada will contain about 40% branded content, giving advertisers more content marketing opportunities.
Facebook’s Messenger chatbot showcase launches in Canada
The new Discover tab for Messenger highlights brands and publishers that have created chatbots.
Sun Life’s Ella expands with Google Home
The financial services brand expands the digital tool’s potential reach as it readies for AI integration.
Google unveils AMP Stories with publisher partners
Publishers are testing the (so far) ad-free format that competes with Snapchat and Instagram’s products.
MTM’s Canadian tech outliers and oddities
The devices Canadians say they can’t live without.
Snap’s revenue soars in Q4
Users, ads volume and impressions are up, but Snapchat’s controversial redesign has yet to be measured.
Inside SnackableTV’s ad and content plan
Mike Cosentino talks audience, ad integrations and content strategy on Bell Media’s latest offering.
TVs, tablets and PCs are still trending up: study
Although internet penetration isn’t growing at the same rate as Canada’s population, we’re still hungry for more devices.
Bell Media’s SnackableTV comes out of beta
An ad-supported version will launch later this year.
Instagram gives brands longer Stories
Advertisers can now add up to three stories, giving users 45 seconds of content.
News and social app usage up, sports and gaming down: study
Analytics firm Flurry looks at which app categories are getting the most and least attention from users.
Facebook tracks North American daily user declines
The company’s ad revenues grew last quarter, but time-spent has dropped.
How French and English Canadians’ media habits compare
The Francophone version of MTM’s Technology Through the Ages study shows reaching millennials in French Canada is a different ballgame.
Metro dives into custom content
The grocer has issued different “magazines” throughout the seasons, tailoring it to specific food trends throughout the year.
