Mobile
Even millennials still use print flyers: study
A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
Snap set to launch its Pixel conversion tracker
The social platform says the new tool will allow advertisers to measure direct response across platforms.
Canadian newcomers are mobile-first: study
New Canadians over-index on time spent on mobile, especially when it comes to video messaging.
Will Snapchat’s Context Cards change the game?
The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.
Postmedia redesigns Sun digital properties
The new apps and websites come with more flexibility in ad formats, including contextual ads.
LinkedIn banks on native video ads
Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.
Quebecor optimizes J5 for tablets
J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.
SMS, Messenger dominate message apps in Canada
Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.
Lack of major events dogs TheScore in Q4
Plus, a major app update shook users, but the company is moving ahead with an ad-forward design and new features.
Canada’s mobile minutes to increase, but lagging globally: study
Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.
Digital to take up nearly half of ad spend by 2020: report
Mobile will also make up more than three quarters of global digital dollars.
Apple’s App Store search ads come to Canada
In a marketplace of two million competing products, brands can now buy placement atop organic search results.
District M focuses on mobile with new ad unit
The new unit, Touch, features minimal creative in order to blend in for the mobile age.
Snap Spectacles come to Canada
The company has been mum on how many AR sunglasses it’s sold, but they have been crucial in shaping Snap’s identity as a camera company.
