Mobile
Star Touch to shutter next month
After missing reader and advertiser goals, Torstar will shutter its tablet app at the end of July.
Metroland Media unveils web rebrand
The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.
Today’s Parent targets time-starved families with new app
Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.
CBC announces Snapchat deal for PyeongChang 2018
The pubcaster will be building out curated content from Canadians watching the games on the social platform.
TV and digital gap to narrow: Zenith
Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.
Details on Rogers Media’s new digital deals
Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.
Tablet penetration stabilizes: study
The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.
IHeartRadio Canada hits first milestone ahead of schedule
Content and strategy head Rob Farina on where the app is expanding next.
YouTube isn’t TV and it’s OK with that
MiC sat down with Sam Sebastian, VP, Google and managing director, Google Canada, ahead of YouTube’s third annual Canadian upfront.
Mobile campaigns more likely to hit targets: study
Canada is middling in terms of how many campaigns hit their target audience, but success rates are improving over time.
La Presse to go 100% digital
The move will result in the loss of 49 positions at the paper, which will print its last Saturday edition at the end of 2017.
ComScore adds multiplatform video measurement for Canada
The introduction of the new product was a response to the increase in Canadians’ media multitasking habits.
Advertisers are losing less to bot fraud: study
The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.
SlimCut expands into social with launch
The company has introduced SlimCut Social, connecting branded content with premium publishers.
CBC goes for the X factor with OTT service
GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.
