Mobile
Toronto Star lays off 52 staff
Most of the layoffs affect the company’s Star Touch team.
Sport Chek teams with Twitter for Olympic ‘moment’
The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.
Saint Lucia aims to ‘unlock’ more visitors with social push
The tourism co has launched a contest that reveals new deals as people share posts talking about the destination.
St. Joseph Media hires new ad sales GM
Kelly Whitelock is joining the media co, marking the third Quebecor staffer to move over in recent weeks.
Spotify shows off its stats
The streamer has launched an OOH and digital campaign that shares how often Canadians are streaming top artists.
How Canadians are responding to AdChoices two years in
Millennials have the best recall of the AdChoices logo, according to research from the Digital Advertising Alliance of Canada.
Mobile leads Facebook ad growth in Q2
The U.S. and Canada posted the highest ad revenue growth globally for the quarter, up 69%.
SavvyMom Group expands and refreshes
Maple Media is aiming to attract more clients with its acquisition of HelpWeveGotKids.com and refresh of SavvyMom.ca.
Parking a new couponing strategy in Liberty Village
The Toronto Parking Authority is building up its digital strategy with a geo-location feature that connects local shops with consumers.
Visa sponsorship sees CBC put VR in Games spotlight
With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.
The campaign that led to more digital for Kleenex
How the brand increased its purchase occasions through targeted Facebook buys.
TD Bank launches Twitter Canada’s first custom emoji
The financial company is sharing its support for pride year-round with the new launch.
Blue Jays drive revenue for Rogers Media in Q2
Sportsnet and baseball helped push revenue up by 6% in Q2 despite continued softness in advertising across the media division.
Faster load times, programmatic buying coming to DoubleClick ads
Google is amping up its involvement in the Accelerated Mobile Pages Project and making it easier to buy native ads through its ad network.
Twitter signs exclusive NBA content deal
The social media co will begin streaming exclusive content and a weekly pre-game show next season.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
