Mobile
Former CBC Radio exec lands at podcast company
Chris Boyce will be establishing a Toronto presence for Vancouver-based Pacific Content.
Bell Media aims to redefine CraveTV
How the media co is aiming to get Canadians to stop thinking of the streamer as a specialty TV channel through its nationwide launch campaign.
Weak print landscape means more cuts at Star
The Toronto Star has let go of 28 people in the newsroom and circulation departments as it announces the introduction of a voluntary separation program.
Shaw Communications prepares for ‘pure play’ future
The company posted a 2.2% increase in operating income to $1.42 billion while net income fell to $218 million.
Torstar to close Vaughan printing plant
The closure of the business, which will result in the loss of over 200 full-time jobs, follows the announcement of a deal with Transcontinental.
TotallyHer Canada hires sales lead
Alyea Henderson has joined the team from Mode Media.
Periscope integrated into Twitter
Live broadcasts just got closer to tweets, with access now available without leaving timelines on the social media site.
Will Twitter’s new ad unit get people talking?
Sport Chek and Samsung were the Canadian beta launch partners behind conversational ads, a new unit aimed at generating interaction.
Shaw brings Comcast X1 tech to Canada with FreeRange TV
Announced at CES today, the company’s new mobile viewing platform ups the stakes in the cable subscription game.
Bell Media signs with iHeartRadio
Bell Media exec Randy Lennox on the details of the deal, including expansion of the brand to live events.
Ho! Ho! Ho! It’s snowing phablets
The app market registered a 58% growth in sessions in 2015 and much of that time was spent on a device once considered a hot property for seniors.
Bell preps for Let’s Talk Day
The telco is aiming to beat its 2015 fundraising record by generating more conversation around mental health in 2016.
Why consumers aren’t watching your video ads
Over half of viewers will abandon a video that pauses more than once, according to a new study.
Millward Brown pacts with Medialets
The WPP company and the mobile and tablet ad serving platform have integrated to give advertisers a clear picture of their mobile campaign investments.
Shaw acquires Wind Mobile
The $1.6 billion deal expands Shaw’s product offering to include mobile.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
