Mobile
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Google introduces shoppable ads on YouTube
The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.
Vice Sports expands to Canada
The vertical is the latest launch from the media co in Canada.
Juice Mobile makes push on 100% viewability for mobile
The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.
Pattison Onestop launches Engage
Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.
Brands step into the Kin Community Canada mix
The MCN has announced deals with Batiste Dry Shampoo, Mark Anthony’s Palm Bay and McCain SuperFries.
Canada’s insatiable app-etite
New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.
Industry reaction to new Facebook launch
UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.
AOL Canada sells out Originals slate
Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.
Juice Mobile partners with Krux
The company is adding publisher-defined audience segments to its Nectar platform with the new partnership.
Facebook brings carousel to mobile
The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.
Data Dive: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
Corus brings W stars to Kin
Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.
HuffPo Canada launches two verticals
The publisher has rolled HuffPost Canada Parents and HuffPost Quebec Style out in the Canadian market.
Influicity launches Instagram search
The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.
