Mobile
TubeMogul expands Canadian presence
The video advertising software co has opened an office in Vancouver and made three senior hires, including former MediaCom director Robert Meth.
Facebook moves beyond the click
The social network is rolling out “conversion lift,” which it says captures the impact its ads have on driving additional business.
Apps reign on tablet and smartphones: comScore
Canadians are spending six times the amount of hours on apps than browsers across tablets and smartphones, according to the measurement co.
Microsoft gets exclusive with GroupM
The agency is getting first dibs at new ad units until the end of March.
Super Bowl sponsors revealed by CTV
Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.
Juice Mobile signs with Mediaocean
The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.
Scotiabank makes a play for millennials through Instagram
Why the brand decided to be the first bank to advertise on the platform in Canada.
Brightroll ups its transparency
The company is following industry moves toward greater transparency with the launch of new research and reports.
Drawing the line between Gen Z and Y: MTM
The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.
Taking a peek at Keek
The Canadian startup is finding a foothold with a sponsorship abroad and offering new ad opps to advertisers at home.
Inside Spotify’s first 90 days in Canada
The demos and markets that are using the platform the most in the country to date.
House and Home updates its ad offering
The magazine is also extending the reach of its online show with the launch of a smart TV app.
Go native to dodge adblockers
Did you know adblockers are the most downloaded web browser plugin? Martine Desjardins, EVP of web, publishing and content at Newad on whether marketers should be hitting the panic button.
The Verdict: Cadbury’s ‘marvellous’ Facebook video campaign
The Mondelez brand used Facebook video to try and change the behaviours of chocolate-hoarding Canadians.
Vancouver’s newest lifestyle print launch
Vitamindaily.com has spun off into a new print product called Vita, to be distributed in Glacier Media Group papers in the Vancouver area.
