Mobile
Facebook’s new video unit is live in Canada
The company’s Premium Video option is launching with a one-day targeted campaign for eOne’s The Hunger Games: Mockingjay Part 1.
Why freemium content is the better route to digital riches
A new Canada Media Fund report argues the freemium business model works best for digital content creators getting their product into the market.
EQ Works targets locations with new partnership
The audience targeting company has teamed with location data company Factual to add a new layer to its mobile data.
Sport Chek and Target on what makes a good Instagram ad
Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.
What Torstar learned from its paywall
Publisher John Cruickshank (pictured) on the biggest surprises from the digital strategy, and the industry reacts to the paper’s partnership with La Presse.
These native ads are nothing to blush about
ModiFace’s augmented reality ad unit let’s consumers virtually try on products they’re reading about.
CPAX makes its partners public
The real-time bidding exchange service has announced its entire buyer ecosystem, aiming to be transparent about who has access to its inventory.
Toronto Star to drop paywall in 2015
Publisher John Cruickshank also revealed plans for a partnership with La Presse on a new tablet edition.
Shaw and Rogers launch shomi
The Netflix Canada contender is available in beta first to Rogers and Shaw internet or cable customers.
How time can improve the measurement of viewability
Andrew Casale, VP of strategy at Casale Media backs a new online currency.
Home of the brave: are Canadian marketers ready for Vice?
The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.
Rogers, Vice to launch new channel, studio in Canada
The Toronto facility will be operated by Vice and is part of a $100 million joint venture between the partners.
What’s the ROI on the Olympics?
Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.
Mobile tracking and metrics are different… now what?
Deborah Hall, CEO at PCG Lab, on changes the industry can make now to better measure mobile.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
