News
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Ideon Media launches Ideon Audio
In partnership with Consumable, Ideon Audio offers Canadian advertisers new audio ad opportunities.
Turo signs as an official partner of Canada Basketball
As Canada’s men’s and women’s teams ramp up to the Summer Olympics in Paris, the sponsorship will involve several contests and a presence at basketball games and events.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
Paramount+ to launch ad tier in Canada in April
The streamer is also increasing the price of its Standard plan in Canada to $10.99.
Estée Lauder and Pinterest come together for wedding season
The campaign for the cosmetic brand spans the key spring season of weddings and other festive events.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
With the help of some in-market tech, Paradis took 3,000 campaigns and folded them into one campaign program while still delivering custom creative.
Reddit launches new ad format inspired by megathreads
Free-form ads enable brands to build ads in any length and become part of Reddit conversations.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
Numeris reports AM/FM radio reach is stable YoY
The Radio Listening study says AM/FM radio reaches 84% of Canadians every week.
Stingray is bringing more music to Samsung TV Plus
The new channels will air a wide array of genres, along with concerts videos and music documentaries
Subscriptions for streamers are declining: MTM report
Based on 2023 data, the complete report uncovers new insights on TV ownership, video services, brands and consumer behaviour.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
