Out Of Home
Spotted! The (space between) the media is a message
The Geneva Centre for Autism used more than just the transit boards to get its message across.
What does the ‘new reality’ look like for OOH?
The industry has undoubtedly been disrupted by COVID-19, but Kinetic says many campaigns are going ahead – and there are good reasons why.
MaxTV supports small businesses with free digital OOH ads
Toronto-based MaxTV Media is making 1,700 screens available to restaurants and eateries for free to help drive business.
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
Cineplex temporarily lays off thousands of part-time workers
The exhibition giant is also cutting the salaries of its full-timers and executives as it looks to safeguard the long-term stability of its business.
How plans could shift depending on the IOC’s Tokyo decision
The news came Sunday evening and companies like Kinetic are already in talks with clients about shifting spend to next year.
FrontRunner launches OOH platform to fight COVID misinformation
As demand for OOH ad space goes down, the adtech company is using the opportunity to create information-focused units.
Cineplex closes locations, provides Cineworld acquisition update
The company’s stock hit a five-year low, even prior to the closure notice.
The potential impact of COVID-19 on OOH, by the numbers
A new report by IMI gives insight into just how quiet it could get on transit, at festivals and at the movies.
People Moves: Media City, Quebecor and more
Vendors are staffing up across the OOH industry.
Spotted! A bus shelter becomes the big top
Whimsical entertainment giant Cirque du Soleil teamed up with Quebecor to permeate all aspects of the Montreal morning commute.
Would Uber’s auto advertising be popular in Canada?
In the U.S., the company has struck a deal with adtech provider Adomni. Is there an appetite for something similar here?
CHFI embarks on biggest media spend in 60 years
The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.
How Covenant House is catching mass audiences with its new campaign
The ads use social media and OOH executions to reach both young people and their parents.
Why OOH continues to grow spend
From spirits to meal delivery, advertisers share how they’re getting creative with this analogue favourite.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
