Out Of Home
Spotted! Daredevil starts a fight
A billboard promoting the new season of the Netflix show will evolve as viewers talk about the characters on social media.
Volvo first to wrap new Toronto streetcar
With 18 new vehicles in operation in the city, Pattison has expanded its format offerings to buyers.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
Pattison wins Victoria contract
The out-of-home company has strengthened its footing in Western Canada and expanded its reach to commuters across the country’s air network.
Danone targets 9-to-5ers with creamy, dreamy snack
The company’s campaign is aimed at introducing a new yogurt snack to the urban, health-conscious consumer.
Pattison’s new Union Station video wall
The OOH company has expanded its advertising offerings with a video matrix wall in Toronto’s busiest commuter station.
Cineplex bags Roundhouse Park location for new Rec Room
The media and entertainment co has announced its third Rec Room location will be in a major Toronto tourism centre.
Toronto Zoo goes on name-search safari
The zoo has launched its largest OOH campaign ever to find names for its baby giant panda cubs.
H&M paves a path to its new flagship
Details on Initiative’s buy around the redesigned store, which includes Canada’s second location of its home section.
Captivate grows video network
The location-based video company has added 13 new buildings to its roster and hired a manager tasked with building that network further.
Spotted! McDonald’s billboard Snow Report
The QSR is bringing attention to its hot beverages through a real-time snowfall data board on Highway 99, targeting skiers as they approach Whistler.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Bell Media reports higher ad revenue in Q4
Election spots, conventional TV and new Astral OOH contracts drove growth at the company.
Pattison wins Edmonton airport account
The contract for the space at the international travel facility will give advertisers access to eight million travelers annually.
Cieslok invests in back-end support
The OOH company’s president on markets he hopes to tap to give advertisers a juicier national package in 2016.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
