Out Of Home
Spotted! Mark’s steps into transit
The retailer is aiming to raise awareness around its footwear lines by literally putting its shoes on display.
Honda finds the right Fit for out-of-home
Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.
Spotted! Renova builds a paper garden
The coloured toilet paper brand took to the streets during Toronto’s Nuit Blanche, turning 15,000 rolls of its product into a life-sized topiary garden at Nathan Phillips Square.
Cieslok Media adds to its board
New updates have the OOH company adding three members to its board and a new billboard to its Montreal inventory.
Newad to quadruple size of digital network by 2016
The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
Cineplex plays with patrons
Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.
Telus gives it away in Vancouver
The mobile phone company has partnered with Lamar Advertising to make free Wi-Fi available for transit-goers on three popular routes in the city.
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
Out-of-home dollars are on the upswing in 2014
Revenue from OOH is growing at a rate that is more than double that of overall ad spend in Canada according to OMAC.
Good to GO: How IMA will update transit ads
A new 12-year deal will see IMA manage and modernize advertising across all of GO Transit as well as on future Metrolinx projects.
Billy Bishop’s OOH facelift
How the Toronto Port Authority’s airport is connecting a new network of screens with a mobile app, both going online in early 2015.
How public do you want your PDA to be?
Durex Canada is experimenting with combining social media and digital with a new campaign that puts couples on display at Toronto’s Yonge-Dundas Square.
The state of OOH in 2014
Rosanne Caron of OMAC takes a Canadian look at recent global numbers from PQ Media and Warc.
Spotted! Depend shows off its wares
The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
