Out Of Home
Astral Out-of-Home acquires Macdonald Outdoor
The acquisition starts the company’s expansion of digital screens in Alberta.
Online ad revenue tops TV in Canada: PwC
New report shows internet and videogame advertising to be the biggest areas of spending growth.
Cineplex partners with Oxford Properties for digital signage
The two companies will work together to build out new screen systems in each of Oxford’s 10 malls across Canada.
OMAC reveals inaugural CPG award winners
The OOH organization and BrandSpark have released the names of the winners ahead of tonight’s award show.
Nova Scotia Tourism goes bigger
The province is being cheeky with media placements in Toronto to compare its attributes to local attractions.
Spotted! Godzilla wreaks havoc on downtown Toronto
Warner Bros. Canada creates a scene of destruction to promote the monster film due out this Friday.
Taxi wraps hit Toronto
Play Taxi Media and Sharkfin introduce the new-to-market activations with campaigns for Interac, 411.ca and the Domincan Republic Ministry of Tourism.
Cineplex books reduced first quarter earnings
A bad winter and a weaker film slate impacted the bottom line at the Canadian exhibition giant, but ad revenues were up for the quarter.
BCE first quarter earnings, revenues up
Contributions from its Astral Media assets helped boost the bottom line at the Bell Media division.
Interac Flash gets close with retail partners
The debit card company is promoting its tap-to-pay capability with geo-targeted OOH and mobile messages in close proximity to merchant partners.
Consumer alertness leads to lasting brand impressions: OOH
Rosanne Caron, president of OMAC, breaks down new U.K. research on the mental state of people when they are outside the home.
Newad to bring indoor ads to over 200 Cara restaurants
The advertising network will install 2,400 boards in Kesley’s, Montana’s and Milestones locations by the end of the year.
OMAC unveils CPG award shortlist finalists
The new prizes will be handed out later this month at the Best New Product Awards.
Indie88 is giving away a billboard
The Toronto-based radio station is giving consumers the chance to post a message at Bay and Bloor.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
