Out Of Home
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
Cineplex posts record Q3 revenue, lower earnings
Advertising revenue for the quarter was up by 22.7% versus the third quarter of 2012, with automotive and retail posting the largest category increases.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
The changing world of digital OOH: On the MiC
Ahead of her appearance at OMAC’s upcoming Ignite event, Stacey Knight, director of digital at JCDecaux UK tells MiC about trends on the platform, and how it has moved beyond the future imagined in Minority Report.
Coors Banquet expands Canadian campaign
Beth Montgomery, marketing manager at Molson Coors Canada tells MiC about how the beer has fared in Canada so far, as a TV campaign launches today.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
Sport Chek gears up for Sochi
Senior manager of campaign marketing, Rob Daintree talks about the retailer’s strategy heading into the Games and its first Olympic campaign, which leverages its partnership with Adidas Canada.
Mark’s partners with CFL for playoffs
The brand is the official casual wear retailer of the 101st Grey Cup and will have in-stadium and on-field branding throughout the playoffs.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
RBC encourages bill sharing
The bank is running its first NFC-enabled billfold ads to reach consumers in situations where they might need money transfers.
Spotted! The Salvation Army addresses homelessness
Home address signs have been placed around Toronto in places where homeless people can typically be found sleeping for a new campaign from the charity.
Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
Future of Print: Spacing magazine to open physical retail store
The Toronto-based magazine is looking to alternative revenue streams, and will also be rolling out Urbanism Roadshows that take consumers on trips to nearby cities.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
