Out Of Home
Bite TV gets brand overhaul
The Blue Ant Media property is repositioning itself to better reflect its male 18-to-49 demo, and is kicking off its rebrand with sponsor Kijiji.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
Bell, Astral peg tangible benefits package at $174.7 M
The new application to the CRTC focuses heavily on increasing consumer choice, according to BCE president and CEO George Cope.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
The Vancouver Aquarium shares shark facts
The aquarium is promoting its winter exhibit with little known facts about sharks and rays.
Competition Bureau approves new Bell/Astral deal
Corus will acquire TV and radio properties from Bell if the deal with Astral clears the CRTC, and has entered into one with Shaw Media to takeover the remaining share in ABC Spark and offload its interest in Food Network Canada.
Spotted! The Weather Network blooms into the new season
The channel promoted its Spring Outlook with a tulip-filled billboard on Monday morning.
Spotted! Disney monkeys around for Oz launch
The company has street teams in major Canadian cities this weekend in advance of Oz the Great and Powerful hitting theatres next week.
TMN GO launches multi-platform campaign
The kick-off campaign for the digital service is aimed at retaining existing customers.
Fluid Visual hits the water
The company’s boat-based ad platform will operate in waterways connecting Toronto, Montreal and Ottawa starting in late May.
Astral Out-of-Home unveils Face/Ad/Blog
The social platform features interviews with advertisers and creators, and provides a forum to discuss the latest trends in OOH marketing.
Kokanee brews up a movie release campaign
The Western Canadian beer brand is promoting The Movie Out Here with TV trailers and a partnership with Cineplex.
Rouge Media Group adds a new VP of sales
Paul Desjardins is joining the company, representing it in Quebec and the Maritimes.
Spotted! Jack the Giant Slayer makes its mark
Warner Bros. Canada promoted the upcoming release of the movie with an experiential stunt at Playdium in Mississauga.
Alberta Office of Traffic Safety gets cheeky
The provincial government is warning about the dangers of texting while driving with a new campaign that features the tagline “Crotches Kill.”
