Is La Presse+ model the way forward for news?
Industry insiders weigh in on the impact of the Quebec publisher’s decision to shut down its weekday print editions.
La Presse to cease weekday print edition
The move is effective at the end of 2015, as is the absorption of Olive Media into Toronto Star and La Presse operations.
The Star’s new app touches down
John Cruickshank and Carolyn Sadler on the launch of the Star Media Group’s big bet to reach younger readers.
SBC Media brands acquired by C.J. Group of Companies
Magazine titles and digital assets previously run by SBC include Snowboard Canada and SBC Skateboard.
Forever 21 hits Toronto streets with The Kit
On-street brand ambassadors in Forever 21 fashion will be a key part of The Kit Compact ‘s distribution strategy.
Natalie McDuff joins the Globe and Mail
The national newspaper has hired McDuff to lead its Montreal sales team focusing on its style brands.
Scotiabank hones in on home renos
The bank worked with House & Home magazine to execute an AR video strategy promoting its home-targeted financial products.
The Globe flips out with Mercedes
The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.
Western Living launches fresh look
The magazine has expanded its size and reconfigured its content with the refresh launching for its biggest issue of the year.
Toronto Star sees circulation drop: CCAB
The daily’s numbers are down from the last quarter, but still come in ahead of the Toronto Sun.
Garvie on viewability: ‘We wanted to get ahead of this conversation’
Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.
What’s driving change at St. Joseph Media?
Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.
BCE sells its stake in the Globe and Mail
BCE has sold its 15% equity position in The Globe and Mail to The Woodbridge Company.
Kit it out with print pop-up
The Toronto-based fashion magazine The Kit is launching its first-ever pop-up special with a range of branding ops.
Elle Canada’s ‘virtual’ September
The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
