Elle Quebec marks its silver anniversary
How the TC Media publication is getting consumers involved in the milestone, including a nationally-available clothing line with RW&Co.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
Globe Style refreshes for fall
The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.
Metro aims to get more local
John Cruickshank, president of Star Media Group, on the mandate Cathrin Bradbury has as the title’s new EIC, and how it will be impacting the daily.
The Globe golden for custom content
The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.
Ikea goes mass to get personal
How the brand maximized its OOH spend while targeting individuals for its latest catalogue campaign.
September issues: The Kit rebrands
Publisher Giorgina Biogioni on why the beauty and fashion title has updated across platforms and added a weekly shoppable e-newsletter.
Canada gets a national food magazine
Following the lead of the French edition, the English version of Ricardo gets cooking, with a goal of 50,000 subscribers in its first year.
September issues: Elle Canada
Kelly Whitelock, general sales manager of consumer publications at TC Media, says sales plans are being pushed back and there is a fight for prime scent-strip placement.
September issues: Flare
The magazine’s publisher Melissa Ahlstrand on the Rogers Media title’s growing digital focus and two special advertising partnerships it has for this issue.
September issues: Fashion
Lilia Lozinski, SVP at the magazine’s publisher St. Joseph Media, talks ad trends and page counts for the biggest issue of the year.
Elle Canada and Hudson’s Bay partner for test project
The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.
The magazines Canadians are reading in 2014
Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.
Spotted! Depend shows off its wares
The bladder leakage underwear kicked off a new campaign aimed at breaking the stigma around wearing its product with a stunt at Yonge and Bloor in Toronto.
Torstar revenue down in second quarter
Continued cost cutting allows the media corporation to post a second quarter profit despite continued losses in ad revenue.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
