Quebecor’s new integrated media strategy
The company is rolling assets including TVA Group, Sun Media and the QMI Agency into the newly created Media Group.
San Pellegrino dives into sponsored content
The Nestle brand travels to Italy and taps a Canadian chef for a new video series.
Metro invites food lovers to take a bite out of summer
The grocery chain launched its first multi-platform campaign, kicking off at this weekend’s Taste of Toronto Festival.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Postmedia revenue down in third quarter
Company CEO Paul Godfrey tells MiC about its latest financial results, and plans to expand the Postmedia 2.0 rollout this fall.
Small cities not working for Metro
The paper versions of the London, Regina and Saskatoon editions will stop printing this Friday, but content will continue online.
What Star Media Group looks like now
The media co has reworked its structure, with two COOs now responsible for all business operations at the company aside from Toronto Star editorial and Metro Media Sales.
Scotiabank rolls out sponsored Amazing Race content program
The bank is sponsoring entertainment and travel pieces in addition to ads across Sun Media’s print and digital properties.
The Grid folds
Torstar’s Toronto weekly will publish its last issue on Thursday.
AR expansion and a new sales VP for Metro
Mark Finney on his initial plans for the new role, and updates to the media co’s use of AR and 3D in its dailies.
Changes at Rogers for Next Issue Canada
Ken Whyte, who was leading the division, is now the SVP of public policy at the company, with Steve Maich now heading the digital magazine service
Canadian Family to go digital-only
The St. Joseph Media title is ceasing its print edition due to significant drops in advertising, according to the company’s president.
Online ad revenue tops TV in Canada: PwC
New report shows internet and videogame advertising to be the biggest areas of spending growth.
Chatelaine’s upcoming brand extensions
The Rogers Media brand has introduced a product approval program with plans to expand its overall multi-platform presence, disclosed at the upfronts.
La Presse announces new national sales director
France-Eliane Nolet is joining the company this September from her most recent position at Quebecor Media.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
