Loulou works up an app-etite for online shopping
The magazine has launched an iPad version with launch sponsor, Simple, that allows readers to click through to retailers from 600-plus featured products.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Postmedia and Workopolis launch new career channels
The publisher is working with the job search engine to create ten verticals on its newspaper sites in the fall.
Canadian Women’s Foundation sheds light on abuse
The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Tonight ups its game for male audiences
The commuter daily is looking to Toromagazine.com to fill a hole, providing more content for the men who read its news.
Montreal Mirror shuts down
Quebecor’s Sun Media will no longer print the weekly newspaper as a result of the increasing adoption of digital media.
Quebec wants consumers to fall for its city
The French city’s tourism co is using a multitude of platforms to show creative that focuses on the love it has to give visitors.
Subaru bursts out of The Grid
The auto brand’s new BRZ is featured in a 3D holographic image in the publication as part of a unique front-page media buy.
Leadership changes at Hello! Canada and Flare
Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.
CAMH denies all excuses
The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.
Canada Post puts the spotlight on digital
The Crown corp has launched a campaign aimed at getting every Canadian on ePost.
Philippe Cloutier joins Reader’s Digest as GM
The former Quad Graphics Canada president is tasked with leading the publishing company in transitioning into more digital properties.
TedxToronto signs on with Rethink
The agency is tasked with expanding the online and demographic reach of the conference, taking place Oct. 26 in Toronto.
Nissan adds digital life to Postmedia dailies
An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.
