Radio
McDonald’s lands back on top: AdEase Radio
The restaurant’s premium roast coffee ad recorded 8,822 occurrences during the week of September 8 to 14.
Industry News: Bell Media and iHeartMedia expand partnership
Plus, PC becomes a sponsor of The Morning Show and MediaTonik represents U Sports.
Whitten & Lublin casts a wide net to reach wronged employees
The law firm’s media mix spans linear and connected TV, OLV, YouTube, Prime Video, social media and digital audio.
Subway overtakes Bell in radio ad activity: AdEase
Grocery stores and QSRs were dominant categories across major cities in the ranking for the week of September 1 to 7.
Telus alleges Rogers is blocking its ads
The company has filed a complaint with the CRTC accusing Rogers of anti-competitive practices.
CBC launches fall slate of podcasts
The broadcaster averages 1.9 million weekly downloads across its 210 active podcasts.
Industry News: Spotify launches messages feature in Canada
Plus, DAZN is extending its content agreement with the NFL and expanding its Ultimate Tier.
Bell jumps to 1st in radio ads ranking: AdEase
The Brick Warehouse and Capital One Financial also re-entered the chart for the week of August 25 to 31.
CBC/Radio-Canada once again tops latest Canada Podcast Ranker
The data from Triton Digital is a snapshot of the most downloaded podcasts and top sales networks.
Shania Twain campaign keeps McDonald’s in top spot: AdEase Radio
Bell landed in 2nd place with its internet services ads, according to the ranking for the week of August 18 to 24.
Industry News: Fubo debuts new ad format with sports sponsorship
Meanwhile, in the audio space, Acast’s new platform trains marketers in podcast advertising.
Mondou built OOH campaign around pet lovers’ UGC
The Quebec pet store chain invested in an omnichannel strategy to collect and showcase Quebecers’ pet pix.
Vividata report looks at media habits of some of Canada’s largest ethnic communities
Use of media among South Asian, Chinese and Filipino Canadians is generally lower than the national average, with some exceptions.
McDonald’s stays on top with Shania Twain campaign: AdEase Radio
The QSR headed the radio ad rankings for the week of August 11 to 17, with 11,053 occurrences.
McDonald’s, Bell lead radio ads ranking: AdEase
Spence Diamonds came third for the week of August 4 to 10, with 4,628 occurrences.
