Radio

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Radio spend is on the rebound, but is it enough?

Agency execs and media owners weigh in on WARC’s recent findings that showed promising growth in radio.

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Just how bad did the pandemic hit broadcasters?

The CRTC’s latest broadcast statistics show advancing declines across the board, though some areas fared worse than others.

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Volkswagen tops Toronto airwaves: Media Monitors

The Government of Quebec purchased the most radio spots in Montreal, while the automaker category topped both markets.

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Acast adds Crooked Media podcasts

Through the deal, Acast can connect Canadian advertisers and sponsors to popular podcasts like Pod Save America.

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Blue Jays bolster Rogers’ Q2

Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.

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Automotive dominates radio for the week: Media Monitors

Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.

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CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

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Acast partners with Donovan Bailey for new podcast

The weekly series will be ad-supported and feature integration opportunities for brands looking to lean into Bailey’s fan base and potential new audience.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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Goodfood takes back the top: Media Monitors

Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Report paints a post-pandemic picture

Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.

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Spotify adds podcast adtech and targeting in Canada

The audio platform makes podcast ad placement more accessible by providing more data and insights.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.