Radio

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Radio audiences are buoyant, and so are sales

Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.

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Provincial campaigns go big on radio: Media Monitors

Meanwhile, the auto category has continued to advertise unabated.

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Many brands are still spending on media. Here’s how they’re changing it up

Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.

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Auto advertising propels the radio market: Media Monitors

Governments also upped their radio spend as part of their COVID-19 awareness efforts.

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Lotto Max replaces Tims at the top: Media Monitors

Most of last week’s top-five buyers purchased fewer spots on the air.

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Tims takes Toronto and Montreal: Media Monitors

The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.

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Holiday music works in some markets, but talk tops Toronto: PPM

Bray & Partners’ David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.

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Toyota tops the charts: Media Monitors

Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.

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CHFI embarks on biggest media spend in 60 years

The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.

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Why Corus wants to get back to ‘edgy’ with The Edge

The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.

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Auto dominates radio buying in Toronto: Media Monitors

In Montreal, however, CTV was back on top as the biggest buyer in radio.

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Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.

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Sunwing continues to fly high: Media Monitors

Travel services continue to spend big and dominate in both Toronto and Montreal.

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Stingray revenues jump 15% in Q3

Canadian revenues accounted for more than 70% of total revenue.

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Sunwing flies back up the charts: Media Monitors

The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.