Radio
Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
McDonald’s boosts its purchase and takes the lead: AdEase radio
Toyota ranked second between May 13 and 19, followed by Tims, which topped the ranking the previous week.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
iHeartRadio partners with Corus to add 39 radio stations
The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists and podcasts.
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
Bell reports increase in advertising amid decline in subscriber revenue
Total digital revenues also grew 33% due to the company’s programmatic advertising.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
Toyota parks in the top spot of AdEase radio ranking
Shoppers and McDonald’s were among the advertisers that moved up the most between April 8 and 14.
Corus reports 13% decline in Q2 revenues
Losses are largely attributed to lower TV advertising spending.
Spence Diamonds increases its buying nation-wide and finishes on top: AdEase radio
The jeweler notched up 4,220 combined occurrences from April 1 to 7 across Canada.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
Subway replaces Toyota as the most active advertiser on radio
The latest AdEase report shows that the QSR scored 5,315 combined occurrences in the last week of March.
Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.
