Radio
Bell Media Mix’s five-second ad play
The media co has launched a new cross-platform ad product, signing Universal Pictures and Fifty Shades of Grey on as its first client.
Ford Lincoln buys the top spot: Media Monitors
The car co had the most radio advertising in Montreal and Toronto for the week of Dec. 1 to 7.
Tapped Mobile signs with Shazam
The mobile ad tech company will be the exclusive Canadian representative for the listening interface.
Corus Radio restructures
The company is unifying its national sales under GM Lars Wunsche and also letting five people go across the division.
Ford Lincoln buys the top: Media Monitors
The car co landed at number one in Toronto and Montreal for the week of Nov. 24 to 30.
Paying for airtime with gift certificates
Bell Media’s relaunched daily deals site offers a different way for brands to buy ads.
TSN reveals sponsor lineup for Grey Cup
Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.
Yellow Pages’ ‘shop local’ campaign goes cross-country
Bell Media Mix takes lead on creative and media for the campaign, marking its largest execution to date.
Canadian Tire takes top spot: Media Monitors
The store bought the most radio advertising in Toronto for the week of Nov. 17 to 23, according to the latest report.
Has radio buying lost its personal touch?
MiC‘s panel of media experts weigh in on the pros and cons of the shift to a national radio-buying model.
Bell Media makes 80 job cuts
The impacted positions are from the media co’s national radio and TV departments, and are in addition to cuts announced earlier this year.
Canadian Tire buys most ads: Media Monitors
The retailer had the most radio advertising time in Toronto for the week of Nov. 10 to 16.
CBC starts implementing job cuts
The pubcaster says 100 redundancy notices were handed out on Thursday.
Bell Media goes country in Ottawa
Country 94 launches today and takes the place of Bob FM.
Canadian Tire makes the biggest buy: Media Monitors
The company joined the Toronto radio ad-buying chart in the top spot for the week of Nov. 3 to 9.
