Research
Anticipating post-pandemic consumer behaviour: study
The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
Streaming audio’s role in connecting with audiences: report
At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.
America’s Got Talent and sports on top: Numeris
While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.
Goodfood takes back the top: Media Monitors
Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.
Canadian ad spend one of the fastest growing in 2021: report
Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
America’s Got Talent stays on top: Numeris
TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.
OLG bets on radio in Toronto: Media Monitors
QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.
What should Canada Day marketing look like in 2021?
What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.
America’s Got Talent takes the top: Numeris
But an eclectic mix of programming rounded out the rest of the TV rankings for the week.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
Radio’s big spenders are relatively unchanged: Media Monitors
However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.
Newcomers to Canada consume a lot of media: study
A multichannel, multilingual approach is key to reaching the new market segment.
Season finales lead the pack: Numeris
NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
