Research
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
Ad spend from telcos could be primed for growth: report
A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.
The impact of the pandemic on client-agency relationships
The pandemic may have increased reliance on media agencies, but bringing data in-house could increase with the death of cookies.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
ICYMI: TSN makes Habs games interactive
Plus, MTM launches product focused on new Canadians and SendtoNews adds food content from Gusto.
Google blocked over 3.1 billion ads in 2020
The company’s latest Ad Safety Report shows a pandemic and multiple elections led to a “perfect storm” of misinformation and scams.
Automakers accelerate their radio buys: Media Monitors
Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.
The Golden Globes makes a mark: Numeris
NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.
How to best lead through times of crisis: survey
CMDC and Globe Media Group find the traits leaders are valuing most, as well as their outlooks for the months ahead.
Podcasters and wireless carriers boost their buys: Media Monitors
Lotteries and QSRs topped the rankings Toronto, and online gaming made a move in Montreal.
Over 40% of people working in media are rethinking jobs
The State of the Nation survey reveals changes to careers, time and how we work have been top of mind during the pandemic.
UM, Cossette Media and Touche lead RECMA’s Canadian ratings
Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.
Lotteries double down in Toronto: Media Monitors
QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
