Research
9-1-1 finale takes it: Numeris
Some of the most popular shows of the spring have now concluded for the season.
Government reduces radio spend, auto still high in Toronto
Plus, some categories in Montreal are starting to pick up once again.
Which categories pulled the most TV spend?
Plus, who ramped up during March and April and who’s showing signs of bouncing back?
9-1-1 is number one: Numeris
It was also a banner week for The Rookie, which saw gradual growth all season.
Who has the bulk of alcohol ad spend?
Publicis controls the biggest share of global ad spend, while as a brand, AB-Inbev brings the most money into the market.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Toronto radio sees surge in ads from government, auto and more
Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.
Consumer complaints on the rise according to AdChoices
Among the valid complaints were sites that used sensitive data to target ads.
Canadians may become more tech-minded even after lockdown
The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.
Global’s Survivor takes it: Numeris
The Masked Singer, which aired at the exact same time on CTV, came in a close second.
Home and hardware retailers’ radio buys increase by 650%
Meanwhile, federal and provincial governments boosted their buys once again.
Is traffic near billboards increasing again?
There’s a potential rebound in traffic for large format, but data is still well below benchmarks.
Canadians still big on news notifications, indifferent to ‘Zoom TV’
A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.
Is digital advertising getting back to growth?
While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
