Research
TV viewership on lockdown: continued
While news spiked during the second week of lockdown measures, scripted is now making a comeback.
The Good Doctor’s audience surges like never before
This is the first time a scripted program has hit more than three million views this season.
The latest on Canada’s ‘couch potatoes’
The new report from Convergence Research Group has found that OTT’s growth generally benefits U.S.-based companies.
Finance, government go big on radio
Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.
Only one-fifth of Canadians want brands to stop advertising entirely
A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.
The Good Doctor hits its highest audience yet: Numeris
As Canadians seek primetime comfort content, The Good Doctor, Survivor and Grey’s continue to thrive.
Ontario government doubles radio buy: Media Monitors
Other big increases came from the likes of Ford and CIBC.
Breaking down ad demand and CPMs in our new reality
Some mediums still show high demand for ad space, and not all categories are dramatically decreasing spend.
Digital consumption is growing more in some categories than others
Online traffic continues to grow, but some categories are slowing on growth, according to Comscore.
TV viewership on lockdown (so far)
A dive into Numeris data so far shows that Canadians are looking more toward news, but certain scripted programs are providing much-needed comfort.
Navigating the tricky world of online media trust
With digital media now playing an increased role in keeping people connected, GroupM dives into opinions and concerns around privacy and technology.
As news programs rise, Survivor takes the top: Numeris
Despite the rise of nightly and special news programs, scripted TV viewership remained largely unaffected during the first full week of physical distancing.
Amidst isolation, whose media habits are changing most?
Boomers are watching more linear TV, but a different group is leading the way across categories like SVOD and music streaming.
Ad recession imminent, but CPG could stay strong: report
As short-term consumer behaviours could turn into more permanent ones, consumer goods could weather the storm better than other categories.
Are Canadians entering a state of news fatigue?
Mindshare’s Sarah Thompson on why the agency is seeing a quest for good news among advertisers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
