Research
Has streaming actually changed the way we consume content?
More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.
Super Bowl LIV the top draw: Numeris
The Masked Singer benefited from airing directly after the action, drawing a significant audience of its own.
Advertising drives organic growth at Omnicom in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Sunwing continues to fly high: Media Monitors
Travel services continue to spend big and dominate in both Toronto and Montreal.
The new way Dentsu is looking at audiences
Isobar’s Charlie Almond breaks down the four new consumer categories it’s determined – and how brands can tap their mindsets.
Are trust issues moving Canadians to paid models?
A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.
Netflix has a hold on French Canada; Comedy rules for podcasts
The Media Technology Monitor’s latest report offers a glimpse into how Canadians are engaging with the newest kinds of media.
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
Station 19 debuts at the top: Numeris
The Grey’s Anatomy spinoff drew the bulk of Canadian viewers, however the Grammy Awards topped most markets.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
Programmatic concerns shift from fraud to audience
Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.
Televisions still have higher penetration than smartphones: study
Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.
Dentsu dials back ad spend predictions slightly
The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.
What does Canada’s social snapshot look like?
One social media platform is rising much faster than others.
The Good Doctor back on top: Numeris
Plus, the series premiere of 9-1-1: Lone Star drew audiences nationwide.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
