Research
Digital video on the rise for brands, agencies: study
The annual Ipsos survey also found that marketers are catching up to their agency partners in their digital skillsets.
The Good Doctor keeps its lead: Numeris
NHL hockey draws viewers in nearly every market across the country except Montreal, averaging more than 100,000 viewers.
Linear wins in Canada, but viewership lags behind U.S.
eMarketer’s annual Global Media Intelligence report shows that Canadians are less into TV, both on linear and digital, than nearby markets.
How the digital audio wave compares to digital TV
A new report surveyed radio consumers 18-plus finding just one-fifth listen online and the car remains the most common place to tune in.
North American organic growth up at Omnicom in Q3
Revenue fell at the holding company, although it was largely attributed to stronger foreign exchange rates.
Toyota climbs back to the top: Media Monitors
Foreign and domestic auto industries ups their spend in both Toronto and Montreal, while election season puts governments and unions on the charts.
EMarketer dials back Amazon predictions slightly
The global marketing intelligence firm now predicts that Amazon will get a 7.6% share of digital ad dollars, less than previously predicted.
The Good Doctor takes it: Numeris
Fall TV returns with increased viewership across all markets as hospital dramas ‘The Good Doctor’ and ‘New Amsterdam’ draw viewers.
Carat tops in Canada for new business: report
Big wins such as large portions of P&G’s business propelled the Dentsu Aegis Network agency to the top.
Scotiabank climbs to the top: Media Monitors
Home decor and paint companies enter both the Toronto and Montreal markets, while auto brands significantly decrease spend.
How much election ad spend went to TV?
Plus, Zenith has dialed back its overall ad spending forecast for Canada in 2021.
What does your brain look like on branded podcasts?
Neuroscientists tested regular podcast listeners, finding higher engagement, brand awareness and purchase intent with branded audio content.
Emmy broadcast draws Canadian viewers: Numeris
Ceremony honouring primetime television found audiences across all markets, while in Quebec, NDP leader Jagmeet Singh’s ‘Tout le monde en parle’ appearance draws viewers.
New rev models rising, but display ads still top for publishers
Subscriptions, events, ecommerce and branded content are increasingly important, but donations remain a low priority.
Toyota trends at the top: Media Monitors
CTV keeps a hold at the top in Montreal while the auto industry at large, continues to spend big nationwide.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
