Research
Engagement on Facebook grows: report
Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.
The Amazing Race Canada debuts on top: Numeris
The Women’s World Cup Final, as well as the Stampede Parade in Calgary and Canada Day in the Capital shake up summer viewership.
Nissan Dealer Association lands on top: Media Monitors
The auto group knocked OLG from its steady hold at the top of the Toronto market.
What media are back-to-school shoppers consuming most?
Back-to-school marketing may start in mid-summer, but search trends show parents are tuning in differently.
Who is ‘teched in’ among Canadians?
Just under one-tenth of Canadians own five major tech devices, but they’re rabid media consumers and big spenders.
Where are D2C advertisers investing?
A new study shows that most marketers are spending their money on acquiring customers online, but are looking to up their OTT spend.
The Amazing Race stays at the top: Numeris
The U.S. version of the reality hit reigned supreme, while Big Brother’s addition to the schedule paid off.
Five takeaways from Zenith’s ad spend predictions
These five charts will give insights into the next three years of media spending in the market.
OLG keeps its lead: Media Monitors
Both Toronto and Montreal radio markets see some shake-ups as Ford, Sleep Country increase spend.
New Canadians consume mobile media like no others: study
For immigrants from China, South Asia and the Philippines, smartphones are a way of life.
‘Staggering growth’ projected for OTT, e-sports revenues in Canada
A new report from PricewaterhouseCoopers indicates OTT revenues in Canada will grow from $2.1 billion in 2018 to $3.5 billion in 2023.
The Amazing Race climbs back on top: Numeris
Viewers tuned in for the CTV broadcast of the Raptors Championship Parade, but otherwise, unscripted reality programs were the most-watched shows.
Most of Canada’s agencies boast healthy growth: RECMA
However, WPP’s GroupM has seen its activity slide.
Memes, award shows fuel digital audio boom: study
Music fans are buying fewer albums, but that means good news for ad-supported streamers.
Canada’s digital ad spend surpasses time spent: study
Ad spend is on target for digital, but print, radio and television still see problematic proportions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
