Sponsorship
TVA’s Star Academie is winning with audiences and sponsors
The talent competition series attracted more than 30 sponsors for its seventh season.
Converse tries on a new Snapchat fashion feature
Outfit Sharing allows the brand to create excitement about the launch of new products, like the Lugged 2.0 sneakers later this month.
TruShield targets entrepreneurs with Toronto Raptors contest
One small business will receive an ad package valued at $36,750.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
Enthusiast begins exploring the metaverse
The gaming media company has signed a multi-year partnership with Hut 8 to explore blockchain-driven opportunities.
Bell will work with Vector Institute to accelerate AI applications
The telecom signed a five-year deal with the non-profit research organization.
Reddit partners with Mediabrands to expand ad opportunities
IPG agencies in Canada will gain access to an interactive tool that can algorithmically determine trending content on the platform.
Metrolinx still seeking sponsors for GO station naming rights
The company looks to new revenue opportunities while it recovers from the effects of the pandemic.
Canada’s Got Talent unveils a roster of four brand partners
CIBC, Air Miles, Tim Hortons and Walmart have signed on as sponsors for the show’s relaunch.
TikTok partners with NHL on exclusive content deal
Folding more music, fashion and entertainment into already popular hockey content is a key component of the partnership.
Mill Street becomes the official beer of Toronto FC
The craft brewer takes over duties from fellow Labatt brand Budweiser.
Three new sponsors join Big Brother Canada
Winners, Belairdirect Insurance, and Philips Sonicare join three returning sponsors for the show’s tenth season.
Snapchat partners with So.da on new digital originals
The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.
Re/Max is NBA Canada’s first official realtor
This deal includes a national contest, social campaigns and TV spots to promote the partnership.
