Television
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
Bell Media saw advertising grow in Q2
The company’s ad revenues also increased, thanks to growth in Crave subscribers and sports streaming.
Intuit increased its TV spend last week
McDonald’s also boosted its spend, according to AdEase’s latest report for the week of July 22 to 28.
More than 13.3 million viewers watched the Games’ opening ceremony on CBC
The company recorded 1.9 million broadcasts on its digital platforms, according to Numeris.
Rogers reports 7% increase in media revenue for Q2
Rogers Communications saw an overall revenue increase of 1% for the quarter, coming to $5.09 billion.
McDonald’s reduces TV buy, but remains the most active advertiser
Intuit and Leon’s Furniture increased their spend during the third week of July.
Nearly 40% of Canadians frustrated with repetitive ads while streaming
Roku’s research also reveals when and how consumers are watching content online and on TV.
CBC unveils coverage of the 2024 Olympic Games
The broadcaster plans to release several series about the events and Canada’s athletes.
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
ThinkTV update shows continued strength of television
The combination of linear and broadcaster streaming services still dominates across all age demos in Ontario and Quebec.
McDonald’s, Tim Hortons and Wendy’s increase their buying: AdEase TV
Nationally on specialty, Tim Hortons was the most active advertiser.
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
The Brick’s appliance promo spot leads in Calgary: AdEase TV
The retailer dominated the TV market during the week of July 1 to 7.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
