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World Juniors skate to solid ratings on TSN: BBM
The hockey tournament continues to deliver, with 8.3 million Canadians watching some or part of the pre-medal round action.
SMCC names new chair
Dan MacKenzie from NBA Canada takes over the post, heading a board of 15 directors.
Rogers Wireless buys the top: Media Monitors
The wireless brand is tops in Toronto and Montreal for the week of Dec. 24 to 30, 2012.
RBC promotes grassroots hockey
The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Credit unions go ding free
The national network of financial institutions is teaming up for a campaign to raise awareness about its services.
New Content Players: Vimeo
The video-sharing site is carving its path in the digital video sphere by partnering with brands such as GE, and rolling out services for creators, including the pay-to-view tool Films.
Sportsnet takes Tour de France rights from 2014
The sports specialty channel adds the prestigious race to its expanding lineup of pro cycling broadcasts.
W Network kicks off winter campaign
The channel is using its talent to promote its lineup for the new year, which includes Love It or List It and Come Date With Me.
TubeMogul receives financial boost
Managing director Grant le Riche talks to MiC about the video RTB co’s plans for Canada in the new year.
Pattison Onestop launches whodunit series
The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.
Cue Digital Media teams with SB nation
The digital entertainment co has rebranded itself as a global sports and entertainment company and launched a new sports division.
TC Media launches four mags on iPad
Canadian Living, Coup de Pouce, Elle Canada and Elle Quebec are now available in the App Store and offer iPad-specific content.
Consumer confidence holds steady in December: study
The latest TNS survey shows that Canadian consumers continue to be comfortable with the direction in which the economy is headed.
2012 year in review: Lauren Richards
The communications consultant lets MiC in on her pick for best of the year, and shares her thoughts on what’s to come for 2013.
