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Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
Preventable promotes holiday safety
The B.C.-based non-profit’s campaign includes messaging on snowboards and helmets, and aims to start a conversation about avoiding injuries.
Walmart Canada launches a magazine with Rogers Media
The Walmart Live Better magazine will be distributed in-store, online and through an iPad app.
The Windsor Star redesigns online
The Postmedia site is the first of the brand’s dailies to roll out a new responsive design format.
Social advertising key to digital success
Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.
Pizza Hut bottles its scent
The Yum! Brands QSR is handing out 100 bottles of pizza perfume to its Facebook fans.
Advertisers must make jump to digital video
At the nextMedia conference, Carat and Aegis Media VP Katie Atkinson told the audience that premium content can exist outside of traditional broadcast.
Simon Jennings to head up new Gesca Toronto office
The former Postmedia exec tells MiC about plans to launch the Toronto post for the media co.
PHD wins Moen
The agency will take over from MediaCom in January 2013, following a review.
JWT launches its 2013 trend list
Play, predictive personalization, stress and the link between health and happiness top the agency’s annual report.
No more The L.A. Complex for MuchMusic
Bell Media confirmed Monday it will not be ordering more episodes of the homegrown soap.
Chatelaine and Flare relaunch online
The Rogers Media publications are focusing on larger ad units with a new design that tailors itself to four specific device sizes.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Bob White honoured by NABS
The long-time volunteer will be given the Paul Mulvihill/NABS Heart Award later this week.
Grey Cup crowned ratings champ: BBM
The CFL’s final game scored a touchdown with Canadians, netting 5.46 million viewers, while American Thanksgiving caused a ratings dip for The Big Bang Theory.
