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TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Bell Media gets in The Loop
The media co is rebranding Sympatico on Dec. 13 with an increased focus on video and lifestyle content.
Scene targets mobile gamers with Kiip
The entertainment loyalty program is handing out free movies by partnering with the in-game rewards company.
Channel Zero launches Rewind
The broadcaster’s new specialty channel targets Generation Xers with classic movies from the ’70s, ’80s and ’90s.
eLuxe gets integrated
The online clothing shop launches its first multi-platform campaign and pops up a bricks and mortar shop in Toronto.
Rouge Beauty expands salon network
The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.
eTalk ventures to Middle Earth
The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
100th Grey Cup sets record numbers
An average audience of 5.8 million viewers watched the CFL event on TSN and RDS, up 28% versus last year.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
Shining a light on eating disorders
Anorexia and Bulimia Quebec has teamed with Astral Out-of-Home and Cossette on a campaign that uses street columns in downtown Montreal.
The Big Bang Theory dominates ratings: BBM
The half-hour comedy topped its closest competition, The Amazing Race by more than 1.5 million viewers.
Cuba Tourist Board lures Canadians
The organization is trying to attract tourists to its sandy shores with a new OOH campaign that uses RSS feeds to display the temperatures in major Cuban cities.
W Network goes heavy on homegrown for winter
The new winter slate features spinoffs from Property Brothers, Come Dine with Me and Love it or List It.
Nissan builds with Habitat for Humanity
The carmaker aims to raise money for the non-profit organization this holiday season, while promoting its 2013 Sentra, Altima and Pathfinder models.
