Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
OgilvyOne UK’s Rory Sutherland to keynote Ad Week 2013
The week-long advertising and marketing event has rebranded and will feature an expanded speaker series, with presentations from Yahoo! Canada and Google.
New study shines light on privacy concerns
The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.
CBC asks CRTC for more flexibility
CBC’s Hubert Lacroix proposed to streamline the pubcaster’s genre-specific platform commitments in the face of persistent financial challenges.
Kraft Canada alters its hockey strategy
The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.
How Facebook’s latest changes affect brands: study
Conducted by GroupM and M80, the report shows a 38% decline in how many fans see a brand’s post since the social network altered its content controls.
ONA doubles down on sports-themed campaign
The union has partnered with Doug & Serge for a new radio and OOH campaign that continues to highlight nurses as healthcare MVPs.
Toyota Canada uses consumers to tell its story
The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
CRTC approves $10 million Blue Ant deal for Bold
The company is taking the specialty channel over from the CBC.
24hrs partners with CADA
The deal between the free daily and car organization includes a page of contributed content each month.
The Big Bang Theory remains ratings king: BBM
The half-hour comedy’s numbers were slightly down, but it still beat its closest competition, The Amazing Race, by more than a million viewers.
Spotted! Sport Chek ups its event presence
The FGL Sports retailer sponsored the Sport Chek Face Off over the weekend, and the company’s president tells MiC to expect more events in the future.
Bell resubmits CRTC application for Astral takeover
BCE topper George Cope says the new deal will address the CRTC’s concerns on how the takeover will benefit consumers.
Bell Media enlists Santa’s help for holiday campaign
The telecom giant has brought back its “Magic Santa” personalized e-card initiative, which targets parents who want to send loved ones a holiday greeting.
