Fall TV: Neighbors, Scandal get orders
The rookie comedy and sophomore drama are the latest to be picked up for a full season this fall.
Toronto Star brings out the Wheels
The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.
Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.
CRTC’s Jean-Pierre Blais seeks trust of Canadians
The CRTC chair told the IIC conference about his list of priorities to better meet a consumer focus at the regulator.
The Star’s Cruickshank talks paywalls
The Toronto Star publisher tells MiC about its paywall plans, and explains why the digital subscription model is necessary.
TSN, Sportsnet to share English Premier League games
Both sport specialty channels will air 190 matches over three years, starting with the 2013-14 season, as TSN raises its annual offering from 50 games.
Partners for Mental Health calls BS
The latest campaign from the organization targets 15- to 21-year-olds with online, TV and in-cinema spots.
The Toronto Star announces paywall plans
Following in the footsteps of the Globe and Mail and Postmedia, the Torstar site will launch a paid-subscription program in 2013.
Heineken builds a train
The beer brand has placed a clear train car in Toronto’s Union Station to attract commuters and promote its Crack the Case game.
Sailing Billboards hit the water
The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.
Rickard’s settles in for winter
The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.
The Big Bang Theory holds tight on top: BBM
The geek crowd is still drawing the largest audience in Canada, while CTV Evening News tops the weekly averaged show list for the week of Oct. 15 to 21.
Shaw Communications Q4 earnings fall, despite raised revenues
Cable revenue rose 2.4% to $803 million on rate increases and customer growth in internet and digital phone, while media division revenue increased 3.3% to $217 million.
Spotted! 5 Gum strikes a pose
The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.
Social TV at heart of new viewing ecosystem: report
Broadcasters, advertisers and producers need to align content on companion screens with the “always-on” generation’s multi-tasking consumer habits, according to the latest report from Evolumedia Group and the CMF.
