Sailing Billboards hit the water
The new OOH media company is looking for advertisers to run their marketing messages on 40-foot boat sails, beginning in the spring/summer of 2013.
Rickard’s settles in for winter
The Molson Coors brand unveils its second seasonal beer and tells MiC about its big plans for 2013.
The Big Bang Theory holds tight on top: BBM
The geek crowd is still drawing the largest audience in Canada, while CTV Evening News tops the weekly averaged show list for the week of Oct. 15 to 21.
Shaw Communications Q4 earnings fall, despite raised revenues
Cable revenue rose 2.4% to $803 million on rate increases and customer growth in internet and digital phone, while media division revenue increased 3.3% to $217 million.
Spotted! 5 Gum strikes a pose
The Wrigley Gum activated its World MasterCard Fashion Week sponsorship with a fashion collection in partnership with Greta Constantine.
Social TV at heart of new viewing ecosystem: report
Broadcasters, advertisers and producers need to align content on companion screens with the “always-on” generation’s multi-tasking consumer habits, according to the latest report from Evolumedia Group and the CMF.
RBC stays the course: Media Monitors
The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.
CBC/Radio-Canada to cut $28.4M to deal with loss of LPIF
The pubcaster will cancel plans for four new local CBC radio stations, as well as cut from network schedules, communications and promotional budgets.
Alberta Health Services steps in to deflate cancer confusion
Ads in fitting rooms, medical waiting rooms, websites as well as senior and community newspapers ask women their age to determine when they should be screened.
Postmedia reports losses for fourth quarter
A decrease in print advertising, largely in classifieds, and print circulation were the biggest factors behind the dip.
BC Hydro shines bright to save light
The organisation promotes its “Power Smart Month” initiative with a TSA stocked with incandescent and LED light bulbs.
Spotted! The Gazette papers the city
The Postmedia brand is promoting two of its sites with a paper execution and contest.
VideoPages incorporates multimedia content
The online and mobile business directory is now allowing brands to place video content on its pages.
Oprah’s Favorite Things returns to OWN Canada
The Corus Entertainment-owned channel will broadcast the two hour special on Nov. 18.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
