Oprah’s Favorite Things returns to OWN Canada
The Corus Entertainment-owned channel will broadcast the two hour special on Nov. 18.
Just Dance 4 boogies with Bieber
The Ubisoft game is popping up at the pop star’s Canadian dates to promote its latest launch.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
Starcom wins Express Inc.
The media co has been awarded media planning and buying duties for the brand’s upcoming Canadian expansion.
Juice Mobile launches RTB platform
The Toronto-based marketing company rolls out what it calls the first mobile-specific, real-time bidding platform in Canada.
Rouge Media Group expands digital division
Seema Whig joins as digital manager.
Fashion launches mobile-friendly site
The St. Joseph Media title has Estee Lauder as the kick-off sponsor for the new offering.
Arlene Dickinson Enterprises launches
Dickinson tells MiC the company will target entrepreneurs with digital, print and TV offerings.
CBS promotes radio’s benefits
Radio ups likelihood of brand awareness when integrated into a multiplatform campaign, says Canadian Broadcast Sales.
Fall TV: More pickups
Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.
Former CRTC chair lands new gig
Konrad von Finckenstein heads to Toronto-based private law firm Jams as an arbitrator and mediator.
Netflix disappoints in U.S., grows in Canada
Canadian subscribers to the service are steady to slightly accelerating.
Digital Day: the great paywall debate
New York Times‘ Paul Smurl and Huffington Post’s Brad Cressman spoke about their publications’ contrasting business models at yesterday’s digital conference in Toronto.
Media Experts wins Horizons ETFs account
The agency is being charged with creating awareness for the brand through online and offline media, with a particular focus on SEM and SEO activities.
Toronto Crime Stoppers targets potential gas stealers
Mug shots of ordinary citizens are being used in the creative for the organization’s campaign to create awareness against stealing gas.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
