MEC hires digital lead
Gian LaVecchia is joining the agency as managing partner, digital lead, and will be responsible for all of North America.
Zoom Media launches Zoom MedTV
The Canadian outdoor media company is installing screens in over 100 medical waiting rooms, allowing advertisers to run video spots and digital signage.
Grenfell Campus gets edgy new look
Memorial University is rebranding its Corner Brook campus with a new Instagram-inspired, OOH-heavy campaign.
Skype opens the door to mobile ads
Microsoft Advertising has launched new mobile banner ads that sit in the contacts page and in the conversation window on the social platform.
Mentos takes its roll to the streets
The candy co is asking Canadians to show their minty faces with a new OOH and digital campaign.
Tetley Canada speaks to the mind, body and spirit
The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.
CBC and CTV play to draw with Big Bang Night and HNIC repeats
The Big Bang Night on CTV comedy block drew 1.24 million viewers on Saturday night, while the CBC drew a respectable 293,000 viewers to a repeat of a 1979 NHL playoff game.
Social analytics platform Source Metrics launches
The new Ottawa-based tool is meant to provide real-time measurement and tracking of a brand’s social marketing campaign.
Theatre de Quat’Sous promotes off the stage
The Montreal-based theatre aims to expand its audience with a new multi-platform campaign.
Canada’s older population leads Facebook activity: study
The report from comScore shows how over a third of Canadians aged 45-plus are users, and that the older demo is leading mobile growth on the site.
The Firkin rebrands
Aiming to reach more females and a younger audience, the group of pubs is promoting its redesigned locations with a transit campaign in Toronto.
OUTtv unveils three new shows for fall
The lineup includes DTLA, a gay drama about eight friends in Los Angeles that the Canadian specialty channel co-produces.
MediaCom wins CIBC
The win comes following a nine-month review, and sees the GroupM agency take over the account from ZenithOptimedia.
National Post merges sections
Beginning today, the Sports and Arts & Life, as well as Post Toronto and Weekend Post, are being combined and some Financial Post content will be removed.
Recipe to Riches gears up for season two
Food Network Canada and Loblaw are promoting this week’s launch of the second season with a multi-platform campaign.
