Simons goes West with interactive murals
The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.
Cadbury welcomes Canadians to Joyville
The brand is launching the global communications platform for its Dairy Milk brand with TV spots that target women in their 30s.
Fall TV: First cancellation
Made in Jersey is dropping off the Global Television schedule as of this Friday.
Showcase gets rose-y for Beauty and the Beast
The Shaw Media channel is promoting with a multi-platform campaign that includes rose petal-filled transit shelters.
Seevibes launches social media geo-targeting tool
The Montreal-based metrics firm says the feature of its new TV Dashboard precisely pinpoints social media location clusters of program audiences.
HGTV gives Mike Holmes a super campaign
The reality star’s new show Holmes Makes It Right is being promoted with a traditional and experiential campaign that positions him as a superhero.
Wendy’s plays with bacon, mushroom and cheese
The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.
ZenithOptimedia adds to analytics team
The agency has hired Xavier Lautour in the new role of head of analytics.
Exec-level changes at CBC and Rogers Media
Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.
TC Media launches Elle Man
The new male-targeted fashion and grooming issue is poly-bagged with Elle Canada and is targeted at men age 25 to 45.
Spotted! Tristan fashions a carousel show
The retailer has dressed up mannequins and is holding impromptu fashion shows in Montreal’s Trudeau airport to promote its line of business suits.
Wiser’s gets Spiced up
To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.
Tossing phones with Mobilicity
The telco has picked up the sport of mobile phone throwing and will be launching a championship event this weekend during a university football game in Toronto.
CTV orders Backpackers digital series
The standalone live-action series will be rolled out across a variety of Bell Media platforms aimed at a young adult demo.
Fountain Tire puts TV on the radio
The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.
