BCE pitches benefits of Astral Media takeover to CRTC
The company offered the carrot of a homegrown competitor to Netflix Canada if the blockbuster transaction is approved at day one of hearings in Ottawa.
Teksavvy gets colourful
The internet service provider has adopted a fresh look and six cheeky characters pointing out what makes it different from its big competitors.
How moms use tech: study
A report from Starcom MediaVest Group and Yahoo! shows how brands can help elevate daily routines and guide moms to be more receptive to using technology in the home.
Real Media customizes with clickable ad units
The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.
W Network spotlights Undercover Boss Canada
The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.
Spotted! Holt Renfrew hits the road
The retailer is celebrating its 175th anniversary with a pop-up shop, which is hitting cities across Canada.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
The Big Bang Theory draws the most viewers: BBM
The comedy took the #1 spot on Thursday, with CTV Evening News topping the weekly averaged show list for Aug. 27 to Sept. 2, 2012.
Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
CRTC announces three-year plan
The regulator has unveiled a plan that includes tracking content creation, availability of service providers and consumer protection from telemarketing.
CBC to broadcast Pan Am Games
The deal includes TV, radio, online and mobile rights for the 2015 amateur sports event to be held in Toronto.
Canadian National Exhibition gets back on top: Media Monitors
The event took the top spot on the radio chart in Toronto, while Desjardins General Insurance came in at #1 in Montreal for the week of Aug. 27 to Sept. 2, 2012.
MEC names global director of integrated planning
The newly created position has been given to Pele Cortiza-Burgess, who will be based in the agency’s New York office.
