UEFA Euro Final locks in a record number of viewers
The Italy-Spain game last Sunday drew 3.04 million average viewers on TSN and RDS, which more than doubled that of the 2008 tournament final.
Pattison Onestop launches online Ad Shop
The OOH company has made its portfolio of indoor digital faces available for online purchase through a new site.
Kids’ CBC Days comes back with new partners
The public broadcaster is bringing back the popular two-day event, with TD signed on as a sponsor.
Canadian Women’s Foundation sheds light on abuse
The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.
On-the-go Mini showrooms: MiC’s Global Tour
MiC spoke with Derek Bhopalsingh at MEC and Jake Norman at Mindshare about campaigns that are bringing products to consumers in new ways.
Air Transat plays games with the Globe and Mail
The company is testing out HTML5 technology with an iPad banner ad game.
Spotted! Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
Taxi Instagrams an indie film promotion
The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.
The Big Bang Theory gets back on top: BBM, June 18 to 24, 2012
The comedy series makes a top spot appearance, while CTV Evening News draws the most viewers for the weekly averaged show list.
Quebec consumers are least interested in mobile ads: study
The rest of Canada is more likely to click on the ads, and the country as a whole yearns for apps that make product research easier, according to Cossette Communication’s Mobindex report.
Citytv Saskatchewan launches on Canada Day
Saskatchewan Communications Network (SCN) has been turned into a presence for Citytv, continuing the expansion of Rogers Media’s national platform.
Honda Dealers drive to the top: Media Monitors, June 18 to 24, 2012
The auto association made the largest radio purchase in Toronto, while Rogers Wireless landed in the #1 spot in Montreal.
TSN releases CFL plans
The Bell Media channel unveils a new social TV segment and its 77-game schedule leading up to the 100th Grey Cup.
Social transparency and ramping up mobile commerce
MPG Media Contacts Collaborative Alliance in Toronto saw presentations from execs at Dynamic Logic and Polar Mobile on changes in social and how to move forward in mobile.
