OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
The Big Bang Theory holds onto the top: BBM, March 5 to 11, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged first place for the weekly averaged shows.
Spotted! John Frieda goes 3D for its new hair colour
The hair care brand promotes its new product line by encasing models inside a glass booth.
Crucial Interactive strikes rep deals with business sites
In a move to ramp up its business category, the digital media co is providing Digitaljournal.com and Ibtimes.com with a Canadian sales team.
Missing finds big numbers
The show premiered on CTV to the tune of 2.44 million viewers last Thursday.
Blog: Matt Di Paola at SXSW
Which brands did the festival best, and what to expect next year, from MediaCom Canada’s chief strategy and innovation officer.
Media reaction to the Bell/Astral deal
Touche!PHD’s Alain Desormiers and Aegis Media’s Caroline Gianias weigh in on the deal, which makes the Canadian landscape a little smaller.
Skittles touches the untouchable
The evolution of last year’s award-winning campaign includes a new cast of mythical characters.
CTV sets premiere date for Saving Hope
The homegrown medical drama will debut on June 7, airing in simulcast on Thursdays at 10 p.m. on CTV and on NBC stateside.
George Cope: Astral deal helps BCE bulk up in Quebec
Astral CEO Ian Greenberg said the phone giant was chosen to buy the media empire in part to preserve as much of his 2,800-strong workforce as possible.
Changes to foreign ownership rules for small wireless firms
Industry members will be assessing the impact of changes to the Telecommunications Act for possible equal treatment in the Broadcasting Act down the road.
Taxi gifts Canadians during the ‘Pothole Season’
The creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.
Best New Product Awards tap into NFC
The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.
Porter Airlines takes off in the top spot: Media Monitors, March 5 to 11, 2012
The regional airline shot to #1 in Toronto, while Rogers Wireless sat steady at the top in Montreal.
CBS announces renewals
Shows including new hits Person of Interest and 2 Broke Girls will be back on the Canadian schedule.
