Porter Airlines takes off in the top spot: Media Monitors, March 5 to 11, 2012
The regional airline shot to #1 in Toronto, while Rogers Wireless sat steady at the top in Montreal.
CBS announces renewals
Shows including new hits Person of Interest and 2 Broke Girls will be back on the Canadian schedule.
Shaw appoints Jim Little as CMO
The former chief brand and communications officer at RBC takes on the role effective April 26.
BCE to pay $3.38 billion for Astral Media
Montreal’s Greenberg family is cashing out after over 50 years of building the Canadian TV, radio and outdoor advertising giant.
Invisible cars and bus shelter jukeboxes: MiC’s Global Tour
Laura Gaggi from Gaggi Media and Brian Fitzpatrick from Mindshare share their thoughts on OOH campaigns from brands including Coca-Cola and Mercedes-Benz.
Zenith adjusts Canadian ad spend forecast
Softer economic growth means the media co has dropped its Canadian forecast, with the global trend being adjusted slightly upward.
Coors Light infuses its beer with Iced T
The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.
National Post partners to launch group deal site
The publisher has teamed up with GaggleUp to launch GaggleBiz, a deal site for small and medium-sized businesses.
Future Shop signs deal with Click Magazine
The electronics retailer will be the exclusive distributor of the magazine beginning this month.
Hiring expected to increase this spring
Twenty-two percent of ad and marketing execs plan to hire in the second quarter, according to a survey by the Creative Group.
Transcontinental sees revenue drop of 4%
The company says the dip in its first quarter is primarily due to the sale of a black and white printing business.
Minute Rice changes up its marketing message recipe
In a new TV campaign, the Ronzoni Foods Canada brand has replaced its past message of convenience with one that attempts to stir emotion.
Canadian media agencies earn nods at Internationalist Awards
PHD Canada and Starcom MediaVest Group both have two nominations, with MediaCom Canada picking up one nod at the fourth annual awards.
Corona talks about drinking its beer ‘Apres Anything’
The Modelo Molson brand has rolled out a program that aims at getting its consumers to think of Corona as an all-season beverage.
KFC brings back the Double Down
The bunless sandwich is back with a TV and Facebook campaign that encourages men to “Make Time for Man Time.”
