Astral promotes at the movies
The media co has launched a campaign with Cineplex starring Katy Perry to advertise its new digital service.
Dentyne showcases the elements of attraction
The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.
Quaker gives Harvest Crunch a breakfast bar
The PepsiCo brand has launched a new cereal bar with a humorous TV and OOH campaign.
Fountain Tire puts its owners in the spotlight
The retailer is using conventional and specialty TV channels to talk about the personal promise that store owners make to customers.
Spotted! Campbell’s warms hands this March Break
The food company is bringing some warmth outdoors with an OOH activation.
Million Dollar Neighbourhood greenlit for second season
The second season of the Force Four Entertainment-produced show is slated to air in 2013.
Blog: Matt Di Paola at SXSW
MediaCom Canada’s chief strategy and innovation officer takes MiC readers to Austin for the interactive conference.
Autotrader.ca launches a refreshing campaign
The used car site speaks to a younger audience to change consumer perception of the brand.
Ford breaks into branded entertainment on NBC
Reality show Great Escapes launches to promote the car-makers new Escape vehicle.
Globe launches bi-annual magazine
The Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.
Shaw Media signs with GetGlue
The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.
Big Bang Theory back on top: BBM, Feb 27 to March 4, 2012
The geniuses snagged the #1 position for the week, while American Idol topped the weekly averaged show list.
Rolling Rock makes life easier
The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.
Tide gets fresh for spring
The P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
BBM Overview: New PPM Ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
