Rain 43 expands team
The Toronto agency has announced the addition of two new ACDs and a director of media and engagement.
Astral introduces a new tech to its outdoor products
The OOH division is set to roll out Near Field Communication (NFC) enabled street furniture in both Toronto and Montreal.
Baton Rouge launches a hot little number
The restaurant chain is targeting men with a new TV campaign that spoofs late-night XXX commercials.
Elle.com offers Canadian advertisers more leg room
The US site has signed with TC Media as its ad rep, allowing the media co to add to its female-focused portfolio.
Slice unveils its Vancouver Housewives
The Real Housewives of Vancouver will launch with a two-hour premiere on April 4.
TC Media merges management
The media co has turned its 360 solutions and digital sales teams into one group.
Spotted! Axe takes to the slopes
The Unilever brand sponsored a bra tree and placed ads at 10 ski areas to target young males.
Lost Girl Pre-Show aims to grab fae-netic fanbase
Filmed on-set, the one-hour special will air on Showcase Apr. 1 at 8 p.m., just ahead of the show’s second season finale.
OMD wins Trader Corporation
The media co and DDB Canada are responsible for relaunching the brand’s Autotrader.ca site.
Herd.fm shares music on the go
The location-based digital music app, created by Secret Location, is on the lookout for sponsors as it gears up to head to SXSW.
Oscar viewers remain steady
Billy Crystal’s ninth time hosting the Academy Awards saw a bump in younger viewers on CTV.
Nike brings local hockey to life
The sports brand has created a touring experiential hockey truck with its own personality.
NextSportStar.com to launch live broadcast
The social media site, which recently signed with Olive Media to rep its ads, will launch an interactive show this April.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
PepsiCo revamps the Dew
The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.
