The Shopping Channel roams with Travelocity
In celebration of its 25th anniversary, the Rogers Media-owned channel has partnered with the travel co to get viewers hunting for on-air and online gnomes.
CTV kicks off 2012 Olympic campaign during Super Bowl
The Bell Media channel is also using the ratings blockbuster to promote its winter season.
John Doyle’s mid-season review
The Globe and Mail critic has high hopes for Touch and Smash moving into the winter season.
Astral Radio launches online
The media co has launched an online music and video player with ad and sponsorship opps available.
AToMiC: CBC takes off with a new narrative
The broadcaster has launched a multi-episodic interactive game for its show, Arctic Air.
Remodelista.com gets a new look
The Say Media-owned site has gone through a complete overhaul, creating a de-cluttered design destination with new ad opps.
Zoom Media shows students where to go
The OOH company launched a mirrored restaurant campaign for a Quebec law firm which put the target audience in the ad.
Scotiabank renews deal with NHL
The bank’s senior VP of marketing tells MiC why the sponsorship is important to the company.
Rogers Media moves Louie C.K. comedy from Citytv to FX Canada
The second season of the FX Network’s Louie will air on FX Canada after the rookie season bowed on Citytv.
Hollywood Suite gets outside
The set of channels has launched with a national campaign that aims to reach every movie-loving Canadian.
CTV rolls out Super Sunday plans
McDonald’s signs on, with Chevrolet, Labatt and Nissan back as major sponsors for the football fiesta.
Bell gets chattier
The company has expanded its “Let’s Talk” campaign with an increased online presence.
t.o.night goes mobile
The daily newspaper has launched an iPad app that carries forward its print advertising model.
Canadian Tourism Commission travels to Oz
The first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Glam Media expands
The media co has partnered with a French lifestyle site to reach audiences in Quebec.
