Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
Deloitte makes its 2012 predictions
At a conference in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
Grolsch signs TIFF deal
The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.
Rogers to launch Citytv Saskatchewan
The media co has purchased SCN to expand its footprint in the market.
Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
CBS Outdoor launches redesigned website
The new site allows clients to better plan outdoor ad campaigns with its interactive web mapping tool.
Big Bang Theory rises to the top spot: BBM, Jan. 2 to 8, 2012
The group of geniuses is back on top with the most viewers Thursday night, while CTV Evening News topped the weekly averaged show list.
Havas Digital brings Mobext to Canada
Kirk Cavell, who is heading the Canadian team, tells MiC why now is the best time for Media Contact’s parent company to bring the brand north.
OMD rebrands Montreal office
Cathy Collier tells MiC about the decision behind launching Touche!OMD and hiring Nicolas Marin as GM.
AToMiC: Rogers and L’Oreal Canada launch beauty series
L’Oreal Canada’s CMO tells MiC the launch of “Canada’s Best Beauty Talent” stemmed from sponsorship talks for Canada’s Got Talent.
Raising the Roof wants to make you look good
The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”
Canadian Young Marketers come to Cannes
The Globe and Mail‘s Andrew Saunders talks about ramping up Canadian participation at Cannes, as entries open for the 59th annual edition of the festival.
Adapt Media expands
The media co has signed a deal to rep iSIGN digital screens in Mac’s and Couche-Tard convenience stores, and added a new sales director.
Newfoundland & Labrador evokes childlike curiosity
The new chapter of the “Find Yourself” campaign includes awareness-building TV and tactical print and online ads.
Bell Media, Shaw sites in Canadian top 10 for video views
ComScore pegs the broadcaster-driven websites (channel inclusive) in the top 10 in Canada for total video views.
