OMG expands in Canada
The company is adding Resolution Media and the Accuen and Annalect platforms to its Canadian offerings.
Starcom wins Novartis
The pharma company most recently worked with MEC on its global account.
Citytv signs affiliate agreement with SCN in Saskatchewan
Ad opps are available for Citytv programming, which will air on the province’s educational broadcaster from 3 p.m. to 5:59 a.m. daily.
MiC’s Most Clicked 2011: MDC Partners win Target
The win was the result of the first integrated pitch from the company, and is MiC‘s fourth most-clicked story of the year.
Travel Alberta brings the slopes to the elevator
The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.
Discovery readies Canada’s Greatest Know-It-All for winter premiere
Sponsorship and advertising opps are open for the show, which targets Discovery’s smarty-pants audience.
Subway creates new days
The QSR has launched its first radio campaign for the Sub of the Day, aimed at commuters.
Mindshare Canada builds digital department
Jodi Kasten is joining the agency as the managing director of digital.
Citytv launches Social Stream app
The app is launching with sponsor GM during the Citytv New Year’s Bash.
Spotted! Microsoft takes bad photos (on purpose)
The company has landed with an experiential booth at Pearson Airport in Toronto to connect with travellers over the holidays.
MiC’s Most Clicked 2011: MediaCom Canada wins MAOY
MiC counts down the most read stories of the year, with MediaCom Canada’s win coming in the number five spot.
Canadians wary spenders: study
Sixty-five percent of Canadians believe now is not a good time to be spending money, according to a recent release from Nielsen.
MTV Canada rolls out homegrown Jersey Shore companion show
The Canadian channel will also debut MTV Creeps on Jan. 5, where social media judges critique new media addicts.
TSN plans multi-platform coverage of 2012 World Juniors
TSN plans comprehensive digital coverage of the Dec. 26 to Jan. 5 tournament that gets the channel NHL-sized TV audiences.
Big Bang Theory nabs another week: BBM, Dec. 5 to 11, 2011
The comedy took Thursday night, with the CTV Evening News pulling in the most average weekly viewers.
