Shaw Media and Rogers renew distribution deals
The recent deal will see Shaw Media’s Global TV and 19 specialty channels continue to be carried on the Rogers cable dial.
BBC Worldwide launches iPlayer app in Canada
Sponsorship and pre-roll ad opps are available on the iPad app, which features titles from the British broadcaster’s library.
Marketing a band 101
MiC talks to the people behind South African indie band The Parlotones, who have worked with KFC, Volkswagen and even a winemaker.
G98.7 FM kicks off its programming
The Toronto radio station invites sponsors to help it launch.
Digital Launch Pad finalists announced
The fourth annual competition, produced with MediaCom Canada, names its winner next Tuesday.
Media Experts wins Workopolis
The media company takes on the account effective immediately.
How to be a record-breaking brand
MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.
Rogers throws its hat into the daily deals ring
RDeals will be promoted across the company’s media properties, with opps available to local and national brands.
AToMiC: Teletoon starts a vampire-human street fight
A 3D game lets players choose how the My Babysitter’s a Vampire series will end.
NHL drops puck on Mission: Impossible promotion
Hockey and Hollywood collide with the pro hockey league building buzz for the upcoming Paramount Pictures release.
Huffington Post Canada styles with city dwellers
Its new “Citizen Style” section has ad and sponsorship opps available.
Pan Am gets grounded
ABC is cutting back its order on the aviation drama and also picking up a third season of Pretty Little Liars.
Quebecor cuts 400 jobs: Union
The media co’s Sun Media papers have made the cuts following a Q3 loss earlier this month.
Rouge Media’s beautiful launch
The OOH company is launching Rouge Beauty, a network of ads to appear in salons, nail bars and spas.
CBC study: Ad-free pubcaster would be bad public policy
CBC/Radio Canada’s Nordicity Group study says ending its dependence on TV ad dollars would produce a net financial impact of $533 million for the Canadian TV business.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
